Our Story: Built on Business Experience, Rooted in Community

Signal Signs and Graphics is a family-owned commercial sign company in Santa Rosa, California, built on a passion for helping businesses grow and a commitment to the community we call home.

Our owner, Miles Haefner, spent more than 15 years in the technology industry, serving in leadership roles focused on building teams, growing businesses, and delivering exceptional customer experiences. After moving to Santa Rosa with his family, Miles wanted to take that experience in a new direction by building a local business that could make a meaningful impact in the community.

Entrepreneurship and community involvement have long been part of the family's story. For more than 35 years, Miles' wife's family has owned and operated The Chocolate Cow, a beloved chocolate and ice cream shop in the heart of Sonoma. That family connection has reinforced the importance of strong customer relationships and active community involvement.

Today, Signal Signs and Graphics combines the personalized service of a locally owned business with the professionalism, processes, and project management experience needed to execute complex commercial signage projects.

We're proud to call Sonoma County home, and even prouder to help the businesses and organizations that make our community thrive.

Let’s Bring Your Sign Project to Life

Signal Signs and Graphics creates signage that represents your business clearly and holds up to daily use. We pair thoughtful design with dependable materials and local sign experience to produce graphics and signs that support your brand over the long term. Whether you need one wall graphic or signage for your entire business, our team can help you plan and complete the project.

Contact Signal Signs and Graphics today at (707) 657-6786 for your Free Consultation with a Santa Rosa Sign & Graphics expert!